New Delhi, Dec 26 || The Marketing and advertising sector is expected to see a steady 9 per cent hiring intent, according to a report on Thursday.
The report by TeamLease EdTech showed that the growth is driven by the surge in digital advertising, content marketing expansion, and data-driven marketing strategies.
The rise of e-commerce and digital platforms demanding targeted advertising is leading to a significant transformation of the sector.
The digital revolution has particularly impacted key sectors including FMCG, e-commerce, automotive, consumer durables, real estate, and tourism, which now command the largest share of advertising spend.
Across these sectors, companies are focusing on brand engagement through meaningful content. They are also leveraging analytics for personalised consumer experiences. The companies are also substantially increasing their digital marketing budgets to make use of the superior targeting capabilities of cost-effective digital platforms.
“We are living in a digital-first world where students aggressively investing in emerging marketing skills will unlock unprecedented career opportunities,” said Jaideep Kewalramani, COO and Head of Employability Business, TeamLease EdTech.