New Delhi, Dec 17 || Leading electronics company MSI on Tuesday announced the beginning of its India production with its first manufacturing facility now operational in Chennai.
In line with the objective of the “Make in India” initiative, MSI will introduce Indian-made versions of two of its popular models -- ‘MSI Modern 14’ and ‘MSI Thin 15’ laptops, the company said in a statement.
“India has long been a key focus for MSI, and the country's growing demand for high-performance laptops has been integral to our decision to begin manufacturing locally,” said John Hung, NB General Manager, MSI India.
With its expanding tech ecosystem and rapidly evolving consumer base, India presents immense opportunities for growth.
“By beginning production of the Modern 14 and Thin 15 models to India, we are not only making MSI’s products more accessible but also reinforcing our commitment to delivering innovative technology, with luxurious aesthetics and ultimate performance tailored to the unique needs of Indian consumers,” Hung added.
India has become one of MSI’s fastest-growing markets, with the brand consistently expanding its presence across the country, said the company.