New Delhi, Nov 2 || stomer visits during its month-long festive sales, with more than 85 per cent of them coming from non-metro cities.
Almost 70 per cent of participating sellers hailed from tier 2 and beyond cities, and the e-commerce giant also witnessed highest-ever number of sellers (from tier 2 and 3 cities) receiving a sale compared to the festive season last year.
The online marketplace said it delivered over three crore products to Prime members across the country during the ;Amazon’s Great Indian Festival 2024’ within the same or next-day - a 26 per cent increase from previous year.
“We are committed to creating more opportunities that unlock greater value for our entire ecosystem of customers, sellers, and partners,” said Saurabh Srivastava, Vice President–Categories, Amazon India.
The festive sales saw over 70 per cent increase in sellers surpassing Rs 1 crore in sales compared to last year. Small and medium businesses, including women entrepreneurs, weavers, and artisans sold over 1,000 units every minute during the event, according to the company.
“Over 4,500 sellers experienced a 10x spike, over 7,000 sellers saw a 5x spike, and over 13,000 enjoyed a 2x spike in sales as compared to last year’s event,” said Amazon India.