New Delhi, Dec 5 || Global technology brand OnePlus on Thursday announced annual investment of Rs 2,000 crore in India over the next three years (till 2027) to accelerate innovations in products and services in the country.
The Rs 6,000 crore investment plan over the three years, launched under the name of ‘Project Starlight,’ is a strategic vision for the brand’s future investment in the region, the company said in a statement.
"At OnePlus, we are deeply committed to understanding and addressing the unique needs of our Indian users," said Robin Liu, CEO of OnePlus India. "The Project Starlight is a demonstration to our dedication to going beyond the surface to tackle the challenges faced by our users in their daily lives.
“India remains a top priority for us globally, and we continue to strive to earn the trust and affection of our Indian community,” Liu added.
The Project Starlight investment focuses on three key areas -- making even more durable devices, exceptional customer service, and developing India-specific features.